Your First Act Worked.

Your Second-Act Hasn’t Taken Shape.

The Wisdom Business exists for the phase where your career is proven and your days are still full, but your hard-earned wisdom and experience no longer have a clear container.

What We Do

We work with experienced leaders in a very specific phase.

You’ve already built a serious first act - titles, results, and a track record that are not in question. Your days are still full, but how you contribute now is not clear. Your judgment and experience are intact; your wisdom has crystallized. What’s missing is a clear place for it to live in this next chapter.

The Wisdom Business is not about reinvention, optimization, or starting over. It's about discernment.

About slowing down long enough to notice what has already changed. About giving experience, judgment, and perspective a real role again rather than forcing them into frameworks that no longer apply.

Many people reach this stage with more freedom and more options than ever before, yet less internal clarity. The habits that once produced momentum now create friction. Effort alone no longer resolves the tension.

One of the first changes is subtle.

It’s the shape of a normal day.

When the structures of a first act fall away, experience can go quiet.

It hasn't diminished, it has simply lost its container.

You used to wake up already pointed at something. There were standing meetings, decisions waiting, people expecting you to weigh in. Even if you rolled your eyes at your calendar, it gave the day a clear intent, a trajectory.

Now, the days are still full… enough. Trips. Projects. A board or two. Some advisory work.

Time with family. On their own, none of it is a problem. Taken together, they point to a different question:

What is this phase actually for?

You’re not interested in recreating your old job. You’re not trying to go back to the level of urgency you once tolerated. But you do miss being dropped into problems that actually needed your judgment. You miss doing work that mattered.

What this phase is really asking for?

This phase is not asking you to hustle harder or go find the next big thing.

It’s asking you to decide what you are in service of now. How will you contribute with even greater meaning and impact?

In your first act, that question was often answered for you. The organization, the market, the crisis of the quarter - they all decided what needed your judgment. Your role gave your days a throughline.

Here, that scaffolding is gone.

The work of this chapter is quieter and more deliberate. It looks like:

  • Noticing where your energy still spikes when a certain kind of problem crosses your path.

  • Admitting which responsibilities you’re no longer willing to carry, even if you can.

  • Clarifying which outcomes still feel worthy of your full attention and which no longer do.

The Wisdom Business exists to sit with that level of detail. Before you commit to a new lane, a new advisory business, or a new way of contributing, we slow the conversation down until the role you want your wisdom to play becomes unmistakable.

Act Two doesn’t begin with a business model.

It begins with intentional design.

The Territory.

The Wisdom Business pays attention to the gap between what you know you can contribute and how clearly your current effort expresses it.

Act Two isn’t found.

It’s designed around the role you want your wisdom to play now.

THE WORK.

This work is primarily conversational and reflective.

It begins with naming where you are, not fixing it. Here, we value judgment over tactics, pacing over pressure, and coherence over speed.

We pay attention to how you have created value so far, what no longer belongs in the next act, and what kind of container your experience now requires, whether that is a private advisory practice, a different kind of leadership role, or something that does not yet have a name.

From this body of work emerge a small number of private, one-on-one advisory relationships. Those conversations are intentionally not described publicly.

What matters here is not scale, but depth.

About The Wisdom Business

The Wisdom Business is led by founders, Chris Spurvey and Michelle Sera.

Meet Chris

After a long first act building and leading professional-services firms, Chris navigated this transition personally before developing language for it. His work now focuses on helping others move through the same territory without rushing, retreating, or repeating patterns they have outgrown.

Meet Michelle

Michelle brings more than two decades of marketing and advisory experience and formal training in Happiness Studies, helping experts turn their work into clear, fulfilling structures that others can recognize and trust. Her contribution centers on the practical shape a second-act business can take, grounded in well-being and meaning, and only when the timing is right.

Not every transition is a problem to be solved.

Some are a phase to understand.

What Our Clients Say About Us

Michelle. It's Tuesday, and I want to say Happy Tuesday. And I also want to say thank you to you. Much gratitude.

I can't tell you how amazing my life and work is right now. I just feel so blessed. I want to say thank you, thank you, thank you.

Linda W.

Linda Wheeler

Registered Yoga Teacher (E-RYT)

Advisory Board Member – Carol G. Simon Cancer Center, Morristown Medical Center, Atlantic Health System

Chris Spurvey is a brilliant guide for my business and me. His energetic and generous approach to building an opportunity engine is life changing. I am so grateful for the kindness and practical approach to learn and up-level my curiosity to grow and learn with Chris.

Make the decision to work with him today. For me, Chris opens new opportunities I never could have imagined.

Jackie Lyles

Advisor to CEOs & Executives on Board Composition | Pathway to Board Leadership™

How We Work

We work with you for 6 months to shape every corner of your coaching business.

During this time, you’ll spend most of your time working 1:1 with me. Chris will step in to assist with client conversations, and the wisdom-based mindset principles, tapping into our combined expertise as you need it.

Much of our time together will be spent putting The M.O.V.E. System™ in place:

Messaging — clarity on who you serve, what you offer, and how you communicate your value.

Offers — your core program plus supporting offers that meet clients where they are.

Visibility — simple, steady ways to stay in front of the right people.

Emails — leverage a consistent email system to build the relationships that lead to trust and consistent clients.

By the end, you’ll walk away with:

A coaching business built from your expertise and wisdom.

A clear, natural way to enroll clients right now.

A system that keeps new clients coming steadily over time.

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