Building a coaching business in your second act?

Get Clients Now, Build a System for Steady Growth, and Step Fully Into Your Wisdom.

What We Do

We help second-act professionals shift from delivering results with skills to guiding transformation through wisdom, while building both quick wins (with first clients) and a simple system for steady, sustainable growth.

The Wisdom Business is for second-act professionals who want more than just another hustle. (I think we're past that now, don't you?) You want a business that feels purposeful, credible, and sustainable. Even meaningful.

We help you turn your expertise into coaching people actually want, enroll your first clients with ease, and set up the simple systems that keep new clients coming steadily over time.

The Wisdom Shift™: A Simple 3-Step Path to Clients and Growth

Use the wisdom you already have to step into coaching with confidence, get clients right away, and put a simple system in place that keeps them coming steadily over time.

Shift to Wisdom-Based Work

Move from delivering results with skills to guiding transformation through wisdom, impact & confidence your clients can feel.

Enroll Clients Now

Attract the clients who are ready today with a natural, simple approach to discovery calls . No scripts, no pressure, just real conversations.

Build Your M.O.V.E. System

Structure your marketing with the right Messaging, Offer Stack, Visibility, and Emails — the four pieces that keep new clients coming in steadily over time.

We think that growing your coaching business should never feel like feast-or-famine, but instead a natural extension of your hard-earned wisdom that flows.

So you can create steady impact & income, an experience of freedom, and a life in alignment with who you’ve become in your second act.

Book a Call

What Our Clients Say About Us

Michelle. It's Tuesday, and I want to say Happy Tuesday. And I also want to say thank you to you. Much gratitude.

I can't tell you how amazing my life and work is right now. I just feel so blessed. I want to say thank you, thank you, thank you.

Linda W.

Linda Wheeler

Registered Yoga Teacher (E-RYT)

Advisory Board Member – Carol G. Simon Cancer Center, Morristown Medical Center, Atlantic Health System

Chris Spurvey is a brilliant guide for my business and me. His energetic and generous approach to building an opportunity engine is life changing. I am so grateful for the kindness and practical approach to learn and up-level my curiosity to grow and learn with Chris.

Make the decision to work with him today. For me, Chris opens new opportunities I never could have imagined.

Jackie Lyles

Advisor to CEOs & Executives on Board Composition | Pathway to Board Leadership™

The Wisdom Business Founders

Meet Chris

I’ve spent more than two decades building businesses as an entrepreneur, advisor, and author, helping consulting firms and professional service companies grow from referrals and word of mouth into scalable, opportunity-driven enterprises. Along the way, I wrote two best-selling books, It’s Time to Sell and The Niche Consulting Growth Playbook, both drawn from years of guiding leaders to create client growth with confidence and clarity.

Now I’m bringing that expertise forward in The Wisdom Business, where I help accomplished professionals in their second act channel their experience and insight into coaching and advisory businesses that thrive, creating a path that feels authentic, attracts the right clients, and sustains growth over time.

Meet Michelle

I’ve spent nearly 20 years building other people’s businesses, including five multi-million-dollar coaching companies, designing marketing systems, shaping messaging, and helping entrepreneurs scale their empires. As a Business Growth Strategist, Certified Happiness Coach, and Best-Selling Author, I know how to take big visions and turn them into practical, working businesses.

Now I’m bringing that expertise forward in The Wisdom Business, where I help professionals in their second act shift into leveraging their wisdom and passion into a coaching business that actually works, one that feels aligned, gets clients, and grows steadily.

There's something to be said about "tried & true".

Chris and I have been in our industries a long time. We’re experts in our craft, just like you. And if there’s one thing we’ve learned, it’s this: trends come and go, but some approaches always work. They stand the test of time because they’re rooted in connection and relationships.

Both of us are also building in our second act and we’ve chosen to build on what lasts: connection, relationships, and positive impact.

That’s why we believe in The Wisdom Shift™ . It’s not about chasing the latest tactic. It’s about using the wisdom you already have, enrolling clients right away, and putting simple systems in place that keep growth steady.

So why now?

Because wisdom and expertise peak later in life. Yet too often, we have nowhere to direct that wisdom once a career ends.

Research from Harvard Business Review and MIT shows the average age of a successful high-growth startup founder is around 45, and a 50-year-old is far more likely to achieve high-growth success than a 30-year-old.

If you’re building a coaching business in your second act, we see you as just getting started. And we’re here to help you minimize the learning curve of marketing and selling, so you can grow faster and with confidence. And more importantly, shift from skills-based work to wisdom-based work.

Warning: this isn’t cookie cutter. While we rely on what’s tried and true, we also value the uniqueness each client brings. That’s why our work is deeply 1:1 because that’s what brings out your unique approach which leads to steady growth, faster and more effectively.

How We Work

We work with you for 6 months to shape every corner of your coaching business.

During this time, you’ll work one-on-one with either Chris or myself, tapping into our combined expertise as you need it.

Chris will guide you in learning how to hold natural discovery calls that feel simple and human.

No scripts, no pressure. Just a way you can start enrolling clients right away.

Much of our time together will be spent putting The M.O.V.E. System™ in place:

Messaging — clarity on who you serve, what you offer, and how you communicate your value.

Offer Stack — your core program plus supporting offers that meet clients where they are.

Visibility — simple, steady ways to stay in front of the right people.

Emails — leverage email to build the relationships that lead to trust and consistent clients.

By the end, you’ll walk away with:

A coaching business built from your expertise and wisdom.

A clear, natural way to enroll clients right now.

A system that keeps new clients coming steadily over time.